When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read much more reviews to get a clear view of how business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated material has an indisputable effect on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online ratings data, we discovered that a business needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a business's reputation does not impact just the clients. Potential team members likewise look at ratings and take a look at reviews.

Source: Deloitte

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably generally flourish, review sites help make sure of that.

Source: Statuslabs

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose an attorney or a doctor.

Young people (age 18-35) are even more likely to hire an expert based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact make use of them.

Although we now know why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

15 Percent Of Users Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of potential clients will not even think about working with a business they can't find opinions about.

Source: Statuslabs

Customers Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The better other users explain your product or service, the more money you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone