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Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Since the huge bulk of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Normally, 142 million customers check out Yelp on a monthly basis. This is as good a time as any if you have not declared your free Yelp business page.
Source: RevLocal
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated material has an indisputable effect on customers.
They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
70% Of Consumers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
73% Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear people aren't satisfied with ratings alone.
Customer reviews make the statistics appear more genuine which is what the potential clients are trying to find. Practically a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are helpful and relevant.
Source: Fan and Fuel
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general popularity of a website can just go so far.
Source: Review Trackers
Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All
According to customer review stats, a whopping 19 percent of customers constantly trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Reviews Shared On Twitter Can Increase Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made rapidly.
Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
Most Best Selling Items Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center