The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Service

This stat is among lots of that illustrate the value of online ratings. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for businesses with an ideal five star score.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually make use of them.

Although we now know why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

89% Of Clients Read A Companies Replies To Reviews

Not only do a lot of individuals check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Normally, 142 million customers go to Yelp on a monthly basis. If you have not claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If They Were Asked, 77% Of Customers Would Likely Give A Review

More than a 35% would submit a review to educate others about their customer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their choice making process.

Source: Podium

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a lawyer or a physician.

Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social media reviews statistics, Facebook impacts the majority of users' purchase choices.

If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

Reviews Shared On Twitter Can Help Improve Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone