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A Lot Of Best Selling Products Have An Average Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking in fact helps your overall score.
According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Taking a look at online rankings statistics, we discovered that a company needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other customers, you quickly select one that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear people aren't satisfied with scores alone.
Customer reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Nearly a third of customers state written reviews are the only feature that makes them think the sites' reviews are helpful and pertinent.
Source: Fan and Fuel
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies doubt the integrity of online reviews. However, they recognize the massive effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews stay without a reply. That's too bad, since those businesses are losing consumers that way.
Source: Review Trackers
30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your consumers creates trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.
As you might anticipate, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
88% Of Executives Consider Reputation Risk As A Leading Business Concern
Reputation management stats show a business's reputation does not impact just the consumers. Potential employees also look at ratings and take a look at reviews.
Source: Deloitte
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing consumers see. Still, users take notice of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat consumers fairly generally flourish, review websites help make certain of that.
Source: Statuslabs
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you provide them an excellent experience.
Source: Brightlocal
Because They Want To Purchase A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Check Out Review Websites.
Users come since they have already formed a buying decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
Customers Could Invest 31% More With A Business That Has Excellent Reviews
Pay attention to this fact. The more detailed other users explain your service or product, the more money you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
83 Percent Of Customers Do Not Rely On Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements select to take note of clients' recommendations online.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista