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15% Of Buyers Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of possible customers won't even think about doing business with a business they can't find opinions about.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous effect user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
82% Of Customers Go To Review Websites Because They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Product Or Services.
Review websites are places that people go to get the truth about a service, item or business. Users come because they have actually currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.
Source: Review Trackers
Google Represents 57.5% Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out much more reviews to get an idea of how business is actually doing. Do not depend upon that fact alone.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management stats suggest a company's reputation doesn't impact simply the customers. Prospective employees also take a look at ratings and read reviews.
Source: Deloitte