52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

74% Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online rankings stats, we found out that a business requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Generally two thirds of businesses have exceptional and good rankings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews stay without a reply. That's too bad, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

A Solitary Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44% increase.

Source: RevLocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge impact user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Typically, 142 million consumers check out Yelp each month. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

Most Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating actually helps your overall score.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat clients well generally prosper, review sites help ensure of that.

Source: Statuslabs

83% Of All Young Customers Were Invited To Leave A Review Recently

Of those invited, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

15% Of Buyers Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of potential consumers will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats indicate a company's reputation doesn't impact simply the consumers. Prospective employees also look at scores and take a look at reviews.

Source: Deloitte

Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone