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88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
82% Of Customers Go To Review Sites Since They Wish To Buy A Service Or An Item And Want To Get The Truth About The Businesses Services And Products.
Users come because they have actually already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
The Majority Of Individuals Aged 25-34 Posted Reviews
According to Statista, the younger generations are surprisingly the more vocal ones.
Source: Statista
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
83 Percent Of Clients Do Not Trust Advertising
The conventional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads choose to pay attention to clients' suggestions online.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'really often'.
Source: Trust You
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star rating is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista