The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Picking A Service Provider

When clients have to select a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and rating data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

United States Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals read reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.

Source: Statista

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews go on without a reply. That's regrettable, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to take note of clients' suggestions online.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a medical professional or an attorney.

Young people (age 18-35) are much more likely to employ an expert based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

Online Product Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270 Percent

User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Generally 2 out of 3 companies have excellent and awesome ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your consumers creates trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs