Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social reviews stats, Facebook affects more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

US Shoppers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals check out reviews, they focus on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American customers.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

74% Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online rankings statistics, we found out that a business needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

Google Represents 57.5% Of All Reviews World Wide

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to take note of clients' recommendations online.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Disappointed Consumers Will Go Back To A Business If A Business Makes An Effort To Resolve Problems Quickly And Effectively

Customers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still require client reviews. There is no other way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine