Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads choose to focus on clients' recommendations online.

Source: Statuslabs

90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat customers honorably generally prosper, review sites help make sure of that.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Given that the large bulk of customers read reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

More Than Half Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

A Solitary Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

15 Percent Of People Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential consumers will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Typically, 142 million consumers go to Yelp monthly. If you have not declared your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation doesn't affect just the clients. Prospective employees also take a look at ratings and take a look at reviews.

Source: Deloitte

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the exact same weight as advice from loved ones.

Source: Brightlocal

89% Of Clients Review A Businesses Responses To Reviews

Not only do a lot of consumers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal