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49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have exceptional and great ratings. Only 5% of businesses have a score listed below three stars.
Source: Brightlocal
Software Reviews Influence Over 98% Of All Buyers
18 percent of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social reviews statistics, Facebook impacts over half of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are likely to trust a local business.
Source: RevLocal
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
70% Of Consumers Prefer To Learn About A Business By Means Of Reviews And Articles, Rather Than Advertisements
Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the basic appeal of a site can only presume when it concerns trust.
Source: Review Trackers
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use An Organisation
This stat is among lots of that highlight the significance of online scores. Now that news of customer fulfillment travels this quick, keeping your customers pleased is more crucial than ever.
57% of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked only for organizations with a perfect five star ranking.
Source: Brightlocal
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out many more reviews to get a clear view of how business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
Google Represents 57.5 Percent Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
United States Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American clients.
Source: Statista
73% Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be customers are trying to find. Nearly a third of customers say composed reviews are the only function that makes them think the sites' reviews are appropriate and useful.
Source: Fan and Fuel