83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to take notice of customers' recommendations online.

Source: Statuslabs

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have a massive impact on their decision when clients have to select a solution provider.

Source: DemandGenReport

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a legal representative or a doctor.

Younger people (age 18-35) are even more inclined to work with an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

15 Percent Of Buyers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of prospective customers will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics show a business's reputation doesn't impact just the clients. Potential team members likewise take a look at ratings and read reviews.

Source: Deloitte

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you manage to choose one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs