72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

No matter how enticing your marketing is, you still require consumer reviews. There is no other way around it. Consumers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you provide them a great experience.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats indicate a business's reputation does not affect just the consumers. Prospective employees also take a look at rankings and take a look at reviews.

Source: Deloitte

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the vast majority of customers check out reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly select one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

67% Of Customers Report Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

89% Of Customers Browse A Businesses Replies To Reviews

Not only do a lot of customers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Buyers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra