98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Typically, 142 million customers go to Yelp on a monthly basis. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

74% Of Local Companies Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online scores data, we found out that a business needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated material has an indisputable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

15 Percent Of People Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of potential customers will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Consumers Choose To Discover A Business Via Reviews And Articles, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how business is really doing. Don't depend on that figure alone.

Source: Brightlocal

89% Of Customers Review A Companies Feedback To Reviews

Not only do most individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a medical professional or an attorney.

Younger people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra