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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews
No matter how appealing your marketing is, you still need customer reviews. There is no way around it. Clients are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
The Typical Review Length Has Become 65% Shorter Since 2010
As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
89% Of Customers Review A Businesses Responses To Reviews
Not only do most shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out much more reviews to get an idea of how the business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
More Than Half Of Consumers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall 2 out of 3 businesses have outstanding and good scores. Only 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers
24% of US buyers consider reviews as 'incredibly influential'.
To show the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same consumers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
Half Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an unassailable effect on consumers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All
According to customer review stats, a whopping 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
The Majority Of Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center