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77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our buying preferences.
According to social media reviews data, Facebook affects the majority of users' purchase choices.
If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are likely to trust a local business.
Source: RevLocal
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients honorably usually prosper, review sites help ensure of that.
Source: Statuslabs
Reviews Posted On Twitter Can Help Increase Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
15% Of People Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of potential customers won't even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Typically 2 out of 3 companies have outstanding and good rankings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a brand-new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.
With the help of other customers, you manage to select a model that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra