Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two thirds of companies have excellent and outstanding rankings. Just 5% of businesses have a rating below three stars.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

89% Of Customers Choose To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile internet browser, people choose to read reviews on their phones.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

The Average Review Length Has Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings data, we discovered that a business requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

77% Of Clients Would Certainly Leave A Review If They Were Asked

More than a 35% would submit a review to advise others about their customer experience and 24% would rather direct their review to the company itself.

Over a 26% would want to leave a review to help other individuals with their decision making process.

Source: Podium

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a medical professional or a lawyer.

Younger people (age 18-35) are even more inclined to hire a professional based on online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Communicating with your customers establishes trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are happy to spend more cash with a company.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Consumers To Use A Local Business

Considering that the vast bulk of consumers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal