USA Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American customers.

Source: Statista

73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Practically a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

95% Of Disappointed Customers Will Return To A Company If A Company Manages To Resolve Problems Rapidly And Efficiently

Clients do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

Online Product Reviews About An Item Can Increase Its Conversion Rate By An Incredible 270%

User review statistics show the purchase possibility for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact utilize them.

Although we now know why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Over Half Of Customers Aged 25-34 Posted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Normally, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get an idea of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online ratings data, we found out that a company needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal