Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

83% Of All Younger Consumers Were Invited To Post A Review Recently

Of those asked, 80% of customers did post a review. Overall, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of prospective clients will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

American Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Customers Prefer To Learn About A Business Via Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

74% Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online rankings stats, we found out that a business requires to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made quickly.

Online reviews are clearly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

The Majority Of Customers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista