77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

89% Of Customers Want To Read Reviews Using Their Cell Phones

Be it through an app or a mobile web browser, everyday people choose to read reviews on their mobile devices.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

15% Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of prospective clients won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really make use of them.

Although we now know why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

83% Of All Younger Clients Were Invited To Post A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

If A Business Makes An Effort To Solve Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Business

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Consumers Would Certainly Leave A Review If They Were Asked

More than a 35% would do it to inform others about their customer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they realize the enormous impact user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to take notice of customers' recommendations online.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a medical professional or a lawyer.

Young people (age 18-35) are even more likely to work with a professional based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters