Software Application Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the vast majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

15% Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential customers won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of companies have outstanding and awesome rankings. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

70% Of Consumers Prefer To Discover A Business Through Reviews And Articles, Rather Than Advertisements

Ads are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how alluring your marketing is, you still require customer reviews. There's no skirting around it. Clients are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews usually bring the exact same weight as suggestions from friends and family.

Source: Brightlocal