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83% Of Consumers Don't Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to focus on clients' recommendations online.
Source: Statuslabs
Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking really helps your overall score.
According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
77% Of Customers Would Most Likely Give A Review If They Were Asked
More than a 35% would leave a review to educate others about their customer encounter and 24% would certainly direct their review to the company itself.
Over a 26% would want to post a review to assist other individuals with their choice making process.
Source: Podium
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
15% Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of prospective customers won't even think about working with a company they can't find opinions about.
Source: Statuslabs
53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Visitors Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying choices are made quickly.
Online reviews are clearly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% boost.
Source: RevLocal
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general popularity of a website can only presume when it concerns trust.
Source: Review Trackers
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a new vehicle and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly select a model that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
Google Accounts For 57.5 Percent Of All Reviews World Wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
74 Percent Of Local Companies Have At Least One Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online rankings data, we learnt that a business requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies in fact utilize them.
Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider