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73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't pleased with ratings alone.
Consumer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Nearly a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to choose an attorney or a physician.
Younger people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review stats show the general popularity of a site can only go so far when it concerns trust.
Source: Review Trackers
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
Google Represents 57.5 Percent Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a distant second.
These the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management statistics indicate a business's reputation doesn't impact simply the consumers. Prospective employees also look at scores and read reviews.
Source: Deloitte
72 Percent Of Clients Will Not Take Action Before They Read Some Reviews
No matter how enticing your marketing is, you still require customer reviews. There's no skirting around it. Clients are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat clients well normally succeed, review websites help make certain of that.
Source: Statuslabs
Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Reviews Shared On Twitter Can Help Improve Revenues By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those very same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks