60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and ranking stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Since the vast majority of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When clients need to select a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There is no way around it. Customers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

89% Of Customers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, people today choose to read reviews on their mobile devices.

Source: Statista

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews go on without a response. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

74 Percent Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings data, we discovered that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our buying preferences.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that four out of five users are more likely to trust a local business.

Source: RevLocal