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73% Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear people aren't pleased with scores alone.
Consumer reviews make the statistics appear more genuine which is what the potential consumers are looking for. Almost a third of consumers state composed reviews are the only feature that makes them believe the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics suggest a company's reputation doesn't impact just the customers. Potential team members also look at scores and read reviews.
Source: Deloitte
The Majority Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a remote second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do wonders in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% boost.
Source: RevLocal
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing preferences.
According to social reviews data, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.
Source: Review Trackers
89% Of Customers Want To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile internet browser, people prefer to read reviews on their mobile devices.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Overall 2 out of 3 businesses have good and exceptional rankings. Just 5% of companies have a score below three stars.
Source: Brightlocal
53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of consumer reviews remain without a reaction. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal