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Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a unfavorable or average one.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
A Lone Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated content can do wonders in terms of conversions.
A single review can have a massive influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Typically two-thirds of companies have good and exceptional ratings. Just 5% of companies have a ranking below three stars.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews
Corresponding with your consumers develops trust. Even something as basic as reacting to their reviews and comments can make them feel valued.
As you might anticipate, clients who feel this way are happy to spend more money with a business.
Source: Statuslabs
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review stats reveal the general popularity of a website can only go so far when it comes to trust.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Users Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to customer review data, a massive 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website
Typically, 142 million consumers check out Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated material has an unassailable influence on customers.
If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal