54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Because the vast bulk of customers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats show a company's reputation doesn't impact simply the consumers. Potential employees likewise look at scores and read reviews.

Source: Deloitte

70% Of Customers Prefer To Discover A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

Reviews Posted On Twitter Can Help Boost Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

The Majority Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower rating in fact helps your overall rating.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically 2 out of 3 companies have excellent and outstanding rankings. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270%

User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a website can only presume when it comes to trust.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Due To The Fact That They Desire To Buy A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Customers Check Out Review Sites.

Users come since they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your customers builds their trust. Even something like reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, customers who feel this way are ready to spend more cash with a business.

Source: Statuslabs