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Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new car and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly select a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Generally two thirds of businesses have good and outstanding rankings. Only 5% of companies have a score listed below three stars.
Source: Brightlocal
Majority Of Consumers Won't Use A Company If It Has Less Than A 4 Star Rating
This stat is one of many that illustrate the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your consumers happy is more crucial than ever.
57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked just for services with an ideal five star rating.
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and score stats show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
74% Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Looking at online rankings data, we discovered that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When customers need to select a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
USA Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with ratings alone.
Client reviews make the statistics appear more authentic which is what the prospective customers are looking for. Almost a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.
Source: Fan and Fuel
72% Of Clients Won't Take Action Before They Read Some Reviews
Regardless of how alluring your marketing is, you still require customer reviews. There is no skirting around it. Clients are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star rating is the first thing customers see. Still, users pay attention to other elements also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista