70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

83% Of All Young Shoppers Were Asked To Post A Review Recently

Of those asked, 80% of customers did give a review. In general, businesses have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Clients Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

If They Were Asked, 77% Of Customers Would Likely Give A Review

More than a 35% would do it to inform others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to post a review to assist other people with their decision making process.

Source: Podium

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To show the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those same clients are also ready to accept slower shipping times for such products.

Source: Turntonetworks

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 businesses have exceptional and great rankings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

89% Of Customers Browse A Companies Replies To Reviews

Not only do a lot of individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Due To The Fact That They Desire To Buy An Item Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Check Out Review Sites.

Users come because they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra