Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and rating data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Only 6% Of Consumers Do Not Trust Client Reviews At All

According to client review statistics, a tremendous 19 percent of customers constantly rely on online reviews and never ever a purchase without checking out reviews first.

Source: Statista

If A Company Takes Care Of Issues Quickly And Efficiently, 95% Of Disappointed Clients Will Return To A Business

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 companies have great and exceptional ratings. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now know why consumer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Because the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Browse A Companies Responses To Reviews

Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Shared On Twitter Can Help Boost Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo