If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

89% Of Customers Browse A Businesses Replies To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic appeal of a website can only go so far.

Source: Review Trackers

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Given that the huge bulk of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Usually, 142 million customers go to Yelp every month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat customers honorably generally succeed, review sites help make certain of that.

Source: Statuslabs

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

American Buyers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.

Source: RevLocal

Online Product Reviews About An Item Can Increase Its Conversion Rate By An Incredible 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center