64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact use them.

Although we now understand why client reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation doesn't affect simply the clients. Prospective employees also take a look at scores and read reviews.

Source: Deloitte

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and score data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Only 6% Of Customers Don't Trust Consumer Reviews At All

According to customer review data, a tremendous 19 percent of customers constantly trust online reviews and never ever a buy without reading reviews initially.

Source: Statista

A Solitary Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44% increase.

Source: RevLocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two-thirds of businesses have excellent and awesome scores. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats reveal the basic appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270 Percent

User review stats reveal the purchase probability for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as guidance from friends and family.

Source: Brightlocal