73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more authentic which is what the would-be clients are looking for. Almost a 3rd of consumers state written reviews are the only function that makes them think the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a company's reputation doesn't affect simply the customers. Prospective team members likewise take a look at scores and take a look at reviews.

Source: Deloitte

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Read A Companies Responses To Reviews

Not only do most shoppers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most reliable source of suggestions. Online reviews generally carry the exact same weight as advice from loved ones.

Source: Brightlocal

95% Of Unsatisfied Customers Will Go Back To A Business If A Business Makes An Effort To Solve Issues Rapidly And Effectively

Consumers don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there is absolutely nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

If They Were Asked, 77% Of Consumers Would Likely Leave A Review

More than a 35% would do it to inform others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Communicating with your clients creates trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz