53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Usually, 142 million consumers go to Yelp every month. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat consumers fairly normally prosper, review websites help make sure of that.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential clients will not even think about working with a business they can't find opinions about.

Source: Statuslabs

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also affect our buying decisions.

According to social media reviews data, Facebook affects the majority of users' purchase choices.

Facebook reviews stats reveal that four out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

89% Of Consumers Prefer To Read Reviews Using Their Smart Devices

Be it through an app or a mobile web browser, everyday people choose to read reviews on their mobile phones.

Source: Statista

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

Only 6% Of Consumers Don't Trust Client Reviews At All

According to client review statistics, a whopping 19% of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista