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Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews
Corresponding with your consumers develops trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.
As you might expect, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
If A Business Takes Care Of Issues Rapidly And Efficiently, 95% Of Unsatisfied Customers Will Return To A Business
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have an enormous impact on their decision when consumers have to pick a service provider.
Source: DemandGenReport
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
77% Of Consumers Would Definitely Post A Review If They Were Asked
More than a 35% would post a review to educate others about their consumer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to leave a review to assist other individuals with their decision making process.
Source: Podium
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge impact user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'extremely frequently'.
Source: Trust You
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management statistics indicate a business's reputation doesn't impact just the consumers. Potential team members likewise look at ratings and take a look at reviews.
Source: Deloitte