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67% Of Customers Suggest Reviews Are A "Very Important" Factor When Selecting A Solution Provider
Reviews have a massive effect on their decision when consumers have to pick a service provider.
Source: DemandGenReport
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with ratings alone.
Customer reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Practically a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get a better idea of how business is really doing. Don't depend on that fact alone.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a website can only go so far.
Source: Review Trackers
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
Consumers Might Invest 31% More With A Business That Has Great Reviews
Pay attention to this statistic. The better other users describe your services or product, the more money you can charge and consumer review statistics show us precisely how much more.
Source: Martech Zone
When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
91% Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most credible source of recommendations. Online reviews usually bring the same weight as guidance from friends and family.
Source: Brightlocal
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent boost.
Source: RevLocal