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63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.
Source: Review Trackers
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. However, they understand the massive impact user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Unsatisfied Consumers Will Go Back To A Company
Customers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the large bulk of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online scores data, we found out that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other consumers, you quickly select a model that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
Just 6 Percent Of Customers Don't Trust Customer Reviews At All
According to client review statistics, a massive 19 percent of customers constantly rely on online reviews and never a make a purchase without checking out reviews first.
Source: Statista
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Typically two-thirds of companies have exceptional and good rankings. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a negative or average one.
Source: Brightlocal
72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews
No matter how eye-catching your marketing is, you still require customer reviews. There is no skirting around it. Clients are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
89% Of Consumers Want To Read Reviews On Their Smart Devices
Be it via an app or a mobile internet browser, clients choose to read reviews on their cell phones.
Source: Statista