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Negative Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management stats suggest a business's reputation does not impact simply the customers. Potential employees likewise take a look at ratings and take a look at reviews.
Source: Deloitte
53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star score is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
89% Of Customers Read A Companies Feedback To Reviews
Not only do a lot of consumers read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the general appeal of a website can just go so far when it concerns trust.
Source: Review Trackers
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the massive impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social media reviews stats, Facebook impacts the majority of users' purchase choices.
Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'extremely often'.
Source: Trust You
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US consumers consider reviews as 'incredibly influential'.
To show the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select an attorney or a medical professional.
Younger people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
Online Product Reviews About An Item Can Increase Its Conversion Rate By An Incredible 270 Percent
User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
Reviews Posted On Twitter Can Help Increase Revenues By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo