The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

United States Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US customers.

Source: Statista

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

70 Percent Of Customers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% boost.

Source: RevLocal

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation doesn't impact simply the customers. Prospective team members also take a look at ratings and take a look at reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Clients Would Definitely Give A Review If They Were Asked

More than a 35% would submit a review to advise others about their consumer encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your customers builds their trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

89% Of Individuals Prefer To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, customers choose to read reviews on their mobile devices.

Source: Statista

Reviews Posted On Twitter Can Increase Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Considering that the large majority of consumers read reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal