United States Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American customers.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and score data show people value the opinion of peers more than any other material.

Source: Collective Bias

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more genuine which is what the potential customers are searching for. Practically a third of consumers state written reviews are the only function that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Corresponding with your clients creates trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

83% Of Clients Don't Rely On Advertising

The conventional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to take note of consumers' recommendations online.

Source: Statuslabs

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation does not impact just the consumers. Prospective team members likewise look at rankings and read reviews.

Source: Deloitte

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a doctor or a lawyer.

Young people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

83% Of All Younger Customers Were Invited To Give A Review Recently

Of those asked, 80% of consumers did give a review. In general, businesses have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

The Typical Review Length Has Gotten 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

74% Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores statistics, we found out that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

89% Of Clients Review A Companies Replies To Reviews

Not only do the majority of clients read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal