77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Considering that the huge bulk of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize A Company

This stat is among many that show the importance of online rankings. Now that news of client complete satisfaction travels this fast, keeping your clients pleased is more crucial than ever.

57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with a perfect five star ranking.

Source: Brightlocal

89% Of Buyers Want To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile browser, folks prefer to read reviews on their smart phones.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a lawyer or a medical professional.

Younger people (age 18-35) are a lot more likely to employ an expert based on online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

70 Percent Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact use them.

Although we now know why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to customer review stats, a whopping 19 percent of consumers constantly trust online reviews and never a buy without reading reviews first.

Source: Statista

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the very same weight as recommendations from loved ones.

Source: Brightlocal

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally two thirds of companies have great and outstanding rankings. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Reviews Shared On Twitter Can Grow Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo