The Average Review Length Has Become 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings data, we found out that a company requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when clients have to choose a service provider.

Source: DemandGenReport

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

Over Half Of People Aged 25-34 Published Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how business is really doing. Do not depend on that figure alone.

Source: Brightlocal

90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Consumers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Typically, 142 million consumers visit Yelp every month. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra