Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

72% Of Customers Won't Take Action Before They Read Some Reviews

Regardless of how appealing your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or a legal representative.

Younger people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall two thirds of businesses have good and outstanding ratings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

70% Of Consumers Choose To Find Out About A Business Via Posts And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic appeal of a website can only presume when it concerns trust.

Source: Review Trackers

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'very influential'.

To show the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks