70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read many more reviews to get a clear view of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Picking A Service Provider

When consumers have to choose a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how attractive your marketing is, you still require client reviews. There's no skirting around it. Clients are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

A Lot Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking in fact helps your overall score.

According to client rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

95% Of Dissatisfied Customers Will Go Back To A Company If A Business Makes An Effort To Resolve Issues Quickly And Efficiently

Clients do not expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online rankings stats, we discovered that a business requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

77% Of Clients Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would do it to notify others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually use them.

Although we now know why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and ranking stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

70 Percent Of Consumers Choose To Learn About A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

Consumers Might Invest 31% More With A Business That Has Great Reviews

Take notice of this statistic. The better other users describe your product and services, the more cash you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

15% Of People Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of potential clients will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs