88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Because the vast majority of consumers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews remain without a reply. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users take notice of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the very same weight as suggestions from friends and family.

Source: Brightlocal

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

US Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website

Normally, 142 million customers visit Yelp each month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat clients fairly normally prosper, review websites help make certain of that.

Source: Statuslabs

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the general appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers