If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential customers are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

67% Of Customers Say Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have a huge effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

70 Percent Of Customers Prefer To Find Out About A Business Via Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of businesses have outstanding and awesome ratings. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive effect user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Over Half Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

72% Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how tempting your marketing is, you still need customer reviews. There is no way around it. Clients are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

82 Percent Of Customers Visit Review Sites Due To The Fact That They Want To Buy A Service Or A Product And Wish To Get The Truth About Business Services And Products.

Review websites are places that customers go to get the truth about a business, service or item . Users come since they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually use them.

Although we now know why customer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did submit a review. In general, companies have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'very influential'.

To show the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo