Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are undoubtedly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics position consumers' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as suggestions from family and friends.

Source: Brightlocal

A Lot Of Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking actually helps your overall rating.

According to client rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews go on without a reaction. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

98% Of Yelp's Website Visitors Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp every month. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Google Represents 57.5 Percent Of All Reviews Worldwide

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Reviews Published On Twitter Can Help Grow Revenues By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo