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Google Represents 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
15% Of Buyers Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15 percent of prospective consumers will not even think about doing business with a business they can't find opinions about.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% increase.
Source: RevLocal
82 Percent Of Consumers Visit Review Sites Since They Want To Buy A Product Or A Service And Wish To Get The Facts About Business Products And Services.
Review websites are locations that customers go to get the truth about a business, product or service . Due to the fact that they have actually currently formed a purchase decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and ranking data reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their buying confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive impact user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
More Than Half Of Clients Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
If They Were Asked, 77% Of Consumers Would Likely Leave A Review
More than a 35% would submit a review to educate others about their customer experience and 24% would probably direct their review to the company itself.
Over a 26% would want to leave a review to help other people with their decision making process.
Source: Podium
83 Percent Of Consumers Do Not Rely On Advertising
The conventional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads select to focus on clients' recommendations online.
Source: Statuslabs
30% Of Customers Feel Favorable To A Business Which Answers Online Reviews
Staying connected with your customers creates trust. Even something as simple as responding to their reviews and remarks can make them feel valued.
As you might anticipate, customers who feel this way are going to spend more money with a company.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.
Source: Capterra