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91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.
Source: Review Trackers
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of possible customers will not even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
70 Percent Of Customers Choose To Discover A Business By Means Of Short Articles And Reviews, Instead Of Ads
Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
73 Percent Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear people aren't satisfied with ratings alone.
Consumer reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Nearly a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews
Corresponding with your consumers develops trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are happy to invest more cash with a business.
Source: Statuslabs
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
If A Company Makes An Effort To Solve Problems Quickly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Business
Customers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to select a legal representative or a physician.
Young people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters