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95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
15 Percent Of Visitors Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of prospective consumers won't even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Because the large majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
Reviews have a massive effect on their decision when consumers have to pick a service provider.
Source: DemandGenReport
83 Percent Of Clients Do Not Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads pick to focus on clients' recommendations online.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a doctor or a lawyer.
Younger people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing consumers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
30% Of Clients Feel Positive About A Business Which Answers Online Reviews
Communicating with your customers builds their trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.
As you might expect, clients who feel this way are ready to spend more cash with a business.
Source: Statuslabs
Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase possibility for a product with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
The Majority Of Clients Aged 25-34 Gave Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
89% Of Clients Browse A Companies Replies To Reviews
Not only do a lot of shoppers check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Therefore, buying choices are made rapidly.
Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be ready to share it if you give them a great experience.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% increase.
Source: RevLocal
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review stats show the basic popularity of a site can just go so far when it concerns trust.
Source: Review Trackers
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site
Usually, 142 million customers check out Yelp every month. If you have not declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal